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Program for SEPM 2012

Date: 22 November 2012
Time: 9.00 – 22.00
Place: Carlsberg Museum, Valby Langgade 1, 2500 Valby


9.00 - 10.00      Registration


10.00 - 10.20   Welcome by Schilling and moderator

At this year's Scandinavian Executive Publishing Meeting we will focus on the challenges that publishers are facing in their value chain. Taking globalisation as a starting point and the fact that publishers can no longer only focus on their home markets, we have gathered a strong panel of speakers who will put the conference topics into an international perspective.


10.20 - 11.05   Film industry facing digital challenges

Digitisation hits all industries but for some, like the publishing industry, it breaks all ground rules and changes the entire value chain. We will take a look at the film industry and learn how they face the challenges in moving from cinema to VHS, DVD, and now VOD (video on demand). Learn how the film industry is transforming its business in order to stay competitive in a digital world.

  • Adrian Mandrup, Nordic Sales Director, Nordisk Film Digital Distribution


Questions and debate

  • Keld Jensen


11.05 - 11.50   Going global – what does it take?

With e-bay the local garage sale suddenly became a global market place. Digitisation allows you to globalise your business. But what do you need to be aware of, and what does it take in terms of changing the mind sets of your employees and the culture of your company? Podio, founded in 2009, has managed to take advantage of the opportunities that globalisation provides – be inspired by their success!

  • Tommy Ahlers, CEO, Podio


Questions and debate

  • Keld Jensen


11.50 - 12.30   Reading and writing freely and globally


Kobo Writing Life is a one-stop, do-it-yourself publishing portal that allows writers to reach readers globally. How does it affect the traditional publishing industry? Can the two business models co-exist or are they head-on competitors? Pieter Swinkels will present Kobo and give us their view on the matter.

  • Pieter Swinkels, Vice President Acquisition, Kobo Inc.


Questions and debate

  • Keld Jensen


12.30 - 13.30   Lunch Break


13.30 - 14.20   Do you meet the demands of your authors and readers?

What are publishers planning to offer authors in a digital industry? And what do authors expect from publishers? Schilling interviewed a number of publishers and authors from the US, the UK, and the rest of Europe to get their perspectives, and published the findings in a white paper. Join the panel's discussion about the value that authors expect publishers to provide.



  • Lisa Edwards, Publishing and Commercial Director, Scholastic Children's Books
  • Kerry Wilkinson, Author
  • Lotte Garbers, Author


Questions and debate

  • Keld Jensen

14.20 - 15.10   Branding – more important than ever

Branding is the new black in publishing. We are told that publishers must deal with brand management of content, authors, or imprints, just like other industries do. Kasper Tang Vangkilde has spent a lot of time studying how Hugo Boss deals with the management of their brands and how creativity is directed strictly towards the specific brand.

  • Kasper Tang Vangkilde, Doctor of Philosophy (Ph.D.), Anthropology, PhD thesis 'Branding Hugo Boss'


Scholastic has been working intensely with the branding of The Hunger Games on a series of platforms globally. Lisa Edwards of Scholastic will take us through the efforts to create a true brand value and a global phenomenon around the books.

  • Lisa Edwards, Publishing and Commercial Director, Scholastic Children's Books


Questions and debate

  • Keld Jensen


15.30 - 16.00   Digital marketing and social media

As a publisher you need to get close to your readers and end users. They are all online and you need to figure out how to engage with them and how to track the effect of your efforts. And if anyone knows how to engage digitally with customers, it is US-based Thismoment. They have worked with brands such as Coca Cola, Fisher-Price, Foot Locker, and Universal. Raphael de Souza who has worked with digital marketing in publishing is ready to share his knowledge with us.

  • Raphael de Souza, Northern European Sales Director, Thismoment


Questions and debate

  • Keld Jensen

16.00 - 16.30   Are you ready for the changes in learning and student behaviour?

Kami Thordason, Innovative Strategies Coach at Los Altos school district, was asked to pilot Khan Academy in her class. Kami will share her experience with the Khan Academy program and talk about how learning and student behaviour is changing. How does this affect you as a publisher? Be inspired how to deal with the changing rules in education all over the world.

  • Kami Thordarson, Innovative Strategies Coach at Los Altos school district


16.30 - 17.45   New players on the publishing scene

We are happy to have Valobox revisiting this year's conference. Last year they showed us how they were able to offer a sequential payment solution – pay as you read – and implement it on your websites, blogs, or wherever it makes sense. We are curious to hear how they are doing!


Movellas is a community site that enables people to share their passion for great stories – being it reading or writing. They started in Denmark a few years ago and are now taking off in the UK and the US.


Saxo recently launched Saxo Publish where authors can publish their books directly to the webshop and sell directly to readers. How is it going and what do they expect to achieve?


BookLamp's goal is to help publishers and authors make all books discoverable. They help you find books through a computer-based analysis of written DNA – how about that? BookLamp's engine is not influenced by advertising budgets or popularity bias. Learn about a phenomenon that adds to metadata beyond your belief.

  • Anna Lewis and Oliver Brooks, Co-founders of Valobox
  • Per Larsen, CEO and Co-founder of Movellas
  • Jørgen Balle Olesen, Managing Director, Saxo.com A/S
  • Aaron Stanton, CEO, BookLamp & Novel Projects Inc.


Panel discussion and questions

  • Keld Jensen


17.45 - 18.00   Summary and conclusion


18.00 - 19.00   Guided tour at Carlsberg


19.00 - 22.00   Evening dinner



Catch up on SEPM 2012

See video interviews from SEPM 2012

Read about the speakers at SEPM 2012


Mar 12, 2019

Will we see you at London Book Fair 2019?

Mar 07, 2019

In these times of constant innovation, how do you maintain good relations with your stakeholders? Meet us at London Book Fair 2019 and find out how.

Feb 28, 2019

How are you handling the digital challenges in publishing? Are you taking advantage of new business areas in the market?

Jan 22, 2019

New year, new solution? Simplify complex contracts and royalty calculations with our solutions and be in control of your assets!

Jan 18, 2019

With Schilling's CRR solution and Author Portal you can manage and improve your author relations, while saving time and money!

Jan 11, 2019

Meet us at NOT 2019 and hear more about Schilling's Author Portal and our other solutions!

Dec 19, 2018

From all of us here at Schilling we wish you and your colleagues a merry Christmas and a happy new year! Please not that our office is closed from 24 to 26 December and from 31 December to 1 January. We look forward to seeing you in 2019.

Oct 08, 2018

Does maintaining good author relations take up too much of your time? Meet us at Frankfurt Book Fair on 10-14 October 2018 and hear more!

Sep 18, 2018

How do you improve your author relations? Meet us at Göteborg Book Fair 27-30 September 2018 and here more!

May 16, 2018

How is technology really changing the playing field?
Listen to the interview with Thomas Terney about artificial intelligence and robotics here.

May 02, 2018

"Publishers face two big challenges. One is structural and one is technology-based".
Listen to the interview with Mads Holmen here.

Apr 25, 2018

Blockchain allows us to timestamp information that can be used in a database. Listen to the interview with Deanna Macdonald.

Apr 18, 2018

What does the future of human life look like with the use of emerging technologies?

Listen to the interview with Britt Wray, Author and Media host.

Apr 11, 2018

"The problem with the publishing industry is that it is very path-dependent. They do what they've always done!"

Listen to the interview with SEPM17 moderator, Alexander Avanth.


Feb 27, 2018

"We need to redesign classrooms, so children can take ownership of their own learning using online and offline tools". Hear the interview with Aditya Prakash here

Feb 15, 2018

How does your business work hand in hand with technology? Listen to the interview from SEPM17 with Adam Lowe, founder of an immersive storytelling platform that uses different multimedia.

Dec 13, 2017

Schilling wishes you and your colleagues a merry Christmas and a happy new year! We are closed from 24-26 December and from 31 December to 1 January.

Nov 30, 2017

A huge THANK YOU to all who participated at the Scandinavian Executive Publishing Meeting 2017!

Nov 21, 2017

How will our children use technology in the future to learn and play at school? Join us at #SEPM17 and hear one of the new exponential mindsetters in the publishing industry, Aditya Prakash, introduce Skidos Labs – an award-winning creator of children's educational apps.

Nov 15, 2017

Who among the new industry-changing mindsetters should publishers pay attention to? Hear Adam Lowe, co-founder of ‘unrd', inspire us at #SEPM17 with his stories through text messages and multimedia in real time.