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Program for SEPM 2013

Date: 21 November 2013
Time: 8.00 – 22.00
Place: Tycho Brahe Planetarium


8.00 - 9.00 Registration


9.00 - 9.20 Welcome by Schilling and moderator
At this year's Scandinavian Executive Publishing Meeting we will focus on publishing 2.0, where you are heading and where the industry is heading and how. We will take a look at new challenges and trends and the new opportunities it will bring with inspiration from across the world and other industries.

  • Kenneth Jes Juliussen, CEO, Schilling A/S
  • Tim Frank Andersen, Partner and Chairman, In2media - www.in2media.com


9.20 - 10.50 Where are we heading in the transformation of publishing

Love of literature and good stories is the driver behind Dotbooks that was founded in 2010 in Munich, Germany, by Beate Kuckertz. The idea was to establish a publishing house built on the traditional core virtues of publishing but in an updated organisation liberated from some of the publishing functions that in 2010 seemed to be a burden to the industry. Dotbooks are currently publishing 15-20 books a month with a staff of six – and the company is thriving. Beate Kuckertz' colleague, Sarah Mirschinka, will tell us how the future looks for Dotbooks.


From a completely different world comes Nathan Hull, Digital Development Director of Penguin. Penguin is huge and has been around in the conventional world of publishing for ages. Is it possible at all for an old company with all its built-in analogue paper habits to transform to the digital age and make a success of it? Well, at least Penguin is giving it a shot with Nathan in the driver's seat – come and hear where he is heading.

  • Nathan Hull, Digital Product Development Director, Penguin
  • Sarah Mirschinka, Sales and Marketing Director, dotbooks GmbH

All you can eat…

Watching TV has undergone a revolution in recent years – from a concept where broadcasters would decide what you could see and when you could it see it to today's services that offer instant access to entertainment chosen by the individual to be seen whenever it suits him or her. So now we're all streaming House of Cards, Mad Men, How I Met your Mother, Californication, Breaking Bad, etc. etc. But how and why did it happen so fast?


But obviously it does not end with TV – books are next in line and Mofibo will serve us all we can eat on a subscription basis that looks a bit like for example Netflix. What are their thoughts and go-to-market strategy? What do they think are the preconditions to their success? Is it basically the same as with Spotify, Netflix, WIMP, Magine or are books very different? Morten Strunge will let us know for sure and he will discuss the similarities and differences.

  • Morten Strunge, Founder, Mofibo


10.50 - 11.20 Pause


11.20 - 12.00 Panel discussion: Does "all you can eat" set a limit to all you can earn?
We will discuss the similarities and differences in the streaming and subscription models of TV, magazines, music – and now books. Streaming and subscription services provide unlimited access to content. Theoretically, there is a limit to how much money you can make from a particular content. But is that really the case? Casper Bengtson, MD of Universal Music in Denmark, has many years of experience with streaming and subscription services in the music industry and he is ready to share his experience with us. What did these services mean to his business? What did he think about when he made such deals – both in terms of his own company and in terms of the artists and their content that he had to protect?

Together with Casper Bengtson, Morten Strunge, Nathan Hull and Sarah Mirschinka, we will discuss the opportunities and the effects that streaming and subscription services have on the media and publishing business. Where are we heading? What can we expect next? The panel will be moderated by Tim Frank Andersen.



  • Casper Bengtson, Managing Director, Universal Music Denmark
  • Morten Strunge, Founder, Mofibo
  • Nathan Hull, Digital Product Development Director, Penguin
  • Sarah Mirschinka, Sales and Marketing Director, dotbooks GmbH

12.00 - 13.00 Lunch break


13.00 - 14.00 Branding the basics
It is no secret that food is on top of everybody's mind these days. Any newspaper or magazine is
publishing articles and supplements about food and restaurants, and cookery books seem to be an endless source of inspiration to home chefs, housewives and husbands. Can publishers also create brand value around their names, imprints, and publishing lines with the same effect? What if a publisher could get the same hype as top-class restaurants like The Fat Duck? Or if a part of the portfolio could be branded with the same effect as Waitrose or Whole Foods?


Well, we don't know the answer but we are sure that you will be inspired by gastronomic entrepreneur Claus Meyer, who is behind the world-famous restaurant Noma, the food school in La Paz, Bolivia, the concept of Nordic Food, and a series of high-quality food produce and restaurants. Claus will tell us about how Meyers managed to grow into a strong high-level brand in the food industry.

  • Claus Meyer, gastronomic entrepreneur and mindset challenger


14.00 - 14.30 It's about having a single and direct relationship with customers

Digitisation has paved the way for personalised solutions in many areas. CDs and albums are replaced by personal playlists. TV programs are available through the internet when it suits the individual user. You can publish your own book digitally or on paper. Production batches are getting smaller and smaller, approaching single units. But if there is one area where digitisation will really have an impact it is in education. We know that personalised teaching creates far better results than mass teaching. The question is how to manage and compile the various teaching components in ways that suit the individual student. One company that really knows about this is New York-based Knewton. Knewton has enhanced teaching for some of the largest educational publishers in the world through personalised solutions on their own platform.

Charlie Harrington, Director of Business Development at Knewton, will tell us about the company's philosophy behind personalised teaching. Charlie will also take us through concrete solutions to demonstrate how personalised teaching can be dealt with.

  • Charlie Harrington, Director of Business Development, Knewton


14.30 - 15.00 Coffee break


15.00 - 16.00 That's not publishing… or is it?

If you define publishing in a very traditional way, some of the companies you are going to meet at the end of the conference may not be publishers. But if we define publishing as everything – and we mean everything – that is going on between the content creator and the reader these companies are definitely in the centre of publishing where it is all happening.

  • Karsten Pers, Co-founder, NewPub.dk and Abelone Glahn, Co-founder, NewPub.dk
  • Joe Hyrkin, Chief Executive Officer, Issuu
  • Bianka Reinhardt, Head of International Business, Books on Demand GmbH


16.20 - 17.00 "We want to create a business model that blows up our current business model"

Sounds like a cliché, doesn't it? Nevertheless, this is what Paul J LeBlanc is constantly trying to do in his attempt to reinvent higher education on-line. Ranked among the 50 most innovative companies by Fast Company, Southern New Hampshire University is attracting students like never before as a result of Paul and his team's innovative approach to education.

  • Dr Paul J. LeBlanc, President, Southern New Hampshire University (SNHU)


17.00 - 17.15 Summary and conclusion

17.30 - 18.00 Arranged transport from Tycho Brahe Planetarium to the restaurant - The Standard

18.00 - 22.00 Evening Dinner



Catch up on SEPM 2013

See video interviews from SEPM 2013

Read about the speakers at SEPM 2013

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Mar 07, 2019

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Feb 28, 2019

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Jan 22, 2019

New year, new solution? Simplify complex contracts and royalty calculations with our solutions and be in control of your assets!

Jan 18, 2019

With Schilling's CRR solution and Author Portal you can manage and improve your author relations, while saving time and money!

Jan 11, 2019

Meet us at NOT 2019 and hear more about Schilling's Author Portal and our other solutions!

Dec 19, 2018

From all of us here at Schilling we wish you and your colleagues a merry Christmas and a happy new year! Please not that our office is closed from 24 to 26 December and from 31 December to 1 January. We look forward to seeing you in 2019.

Oct 08, 2018

Does maintaining good author relations take up too much of your time? Meet us at Frankfurt Book Fair on 10-14 October 2018 and hear more!

Sep 18, 2018

How do you improve your author relations? Meet us at Göteborg Book Fair 27-30 September 2018 and here more!

May 16, 2018

How is technology really changing the playing field?
Listen to the interview with Thomas Terney about artificial intelligence and robotics here.

May 02, 2018

"Publishers face two big challenges. One is structural and one is technology-based".
Listen to the interview with Mads Holmen here.

Apr 25, 2018

Blockchain allows us to timestamp information that can be used in a database. Listen to the interview with Deanna Macdonald.

Apr 18, 2018

What does the future of human life look like with the use of emerging technologies?

Listen to the interview with Britt Wray, Author and Media host.

Apr 11, 2018

"The problem with the publishing industry is that it is very path-dependent. They do what they've always done!"

Listen to the interview with SEPM17 moderator, Alexander Avanth.


Feb 27, 2018

"We need to redesign classrooms, so children can take ownership of their own learning using online and offline tools". Hear the interview with Aditya Prakash here

Feb 15, 2018

How does your business work hand in hand with technology? Listen to the interview from SEPM17 with Adam Lowe, founder of an immersive storytelling platform that uses different multimedia.

Dec 13, 2017

Schilling wishes you and your colleagues a merry Christmas and a happy new year! We are closed from 24-26 December and from 31 December to 1 January.

Nov 30, 2017

A huge THANK YOU to all who participated at the Scandinavian Executive Publishing Meeting 2017!

Nov 21, 2017

How will our children use technology in the future to learn and play at school? Join us at #SEPM17 and hear one of the new exponential mindsetters in the publishing industry, Aditya Prakash, introduce Skidos Labs – an award-winning creator of children's educational apps.

Nov 15, 2017

Who among the new industry-changing mindsetters should publishers pay attention to? Hear Adam Lowe, co-founder of ‘unrd', inspire us at #SEPM17 with his stories through text messages and multimedia in real time.