Web Content Display

Program for SEPM 2014

Date: 20 November 2014
Time: 8.00 – 22.00
Place: DGI-byen, Building 55

Moderator: Tim Frank Andersen, Partner and Chairman in the digital agency In2media - www.in2media.com. He has worked with Interactive Media for more than 20 years and is one of Denmark's most successful entrepreneurs from writer of the successful book "Brandbuilding on the internet" with Martin Lindstrom, co-founder of BBDO interactive in 1995, merger of Framtidsfabriken, help founding the Media Company WHERE2GO, host at national TV, speaker at events to chairman in various boards and advisory boards.

8.00 - 9.00 Registration

 

9.00 - 9.20 Welcome by Schilling and moderator

At this year's Scandinavian Executive Publishing Meeting we focus on the new normal in publishing where new challenges and new trends arise in an even faster pace. We will look at the bright future of publishing, see new opportunities and bring inspiration from other industries and across the world how to focus and adapt in the new normal. - Poul Schilling, CEO, Schilling A/S - Tim Frank Andersen, Partner and Chairman, In2media

 

9.20 - 17.00 Maybe we can do it smarter…?

Publishers are frequently told to innovate both products and business models if they want to stay in business - and publishing is not the first industry to face that challenge. But the problem to any industry is often that innovation rarely comes from within. It comes from outside the industry where someone has been watching and wondering why on Earth things are done as they are. Elon Musk probably wondered quite a bit about payment services before he re-invented them with PayPal. Then he saw opportunities in space transportation and started SpaceX and now he started a revolution in the car industry by launching Tesla. Scandinavian Director of Tesla, Peter Bardenfleth-Hansen will share insights from Tesla and talk about how to innovate and re-think an industry so well established as the car industry.

 

- Peter Bardenfleth-Hansen, Scandinavian Director, Tesla Motors

 

Access over ownership

Spotify, Netflix and Mofibo – yes, streaming technology combined with subscription services for music, movies and books have already proved their reason to be and we love them. So what was more obvious than offering magazines to readers in the same way? And why not do it to the whole World now that we are on a go anyway? The opportunity looked obvious to Swedish Readly who grabbed it and is now offering online magazine reading to people around the whole world for 9,95$ per month. Become inspired by Readly's challenges, considerations and successes through their business venture.

 

- Ola Grahn, Country Manager, Readly

 

If you like this one…

We are all familiar with the extra offerings we receive on our way out of basically any web shop these days. Not to speak about the numerous online ads thrown after us after having been browsing for a new pair of sneakers. Recommendation algorithms try to solve what the shop keeper or – if you're that advanced – your personal shopper helped you with before. Amazon has a reputation of being number one in class in this field – but hang on! Italian start up Two Reads claim to beat Amazon by far when it comes to offer relevant books to readers – and, please notice, relevant is the important word here.

 

- Adriano Guarnieri, Co-founder, TwoReads

 

No boundaries

In Schilling's recent white paper "Where would you place your bet?", publishers are talking about the possibilities of building agile organisations and bespoke teams with changing competences depending on the individual projects. Ideally any company would prefer full flexibility when it comes to setting the right team for the job. But the fact is that companies are stuck with a fixed set of employees and forced to use them in the best possible way – nothing wrong with that. But this company tried to turn the model around. UP there, everywhere is a Swedish based agency with no employees and their address in the cloud – yet offering their services to companies around the world. Listen to Julian Stubbs, founder and CEO of UP there, everywhere as he explains how business is run by a virtual company.

 

- Julian Stubbs, CEO, Up there, everywhere

 

A needle in a hay stack

Well, let's face it – there is so much content out there and awareness is hard to get as everybody is shouting louder and louder. Being seen and heard is in no way something that happens automatically anymore. Competition for people's attention is not only with your direct competitors, it is with all the alternatives to reading which includes basically any kind of entertainment you can think of. Content must be discoverable in the right context in order to be relevant to consumers – otherwise it's just noise. German based Searchmetrics knows a few things about discoverability on the Internet and about how to work with and improve your chance of being found in the hay stack. They already helped Tripadvisor who has a good track record when it comes to popping up in your Google search, so expect to get some good insights when Raphael De Souza takes you on a SEO trip.

 

- Raphael De Souza, Business Development Director, Searchmetrics

 

The fight for eyeballs

The new gatekeepers in the living room, the so-called democratisation of the media industry is not only taking place in book publishing and music – TV is being challenged too. The appearance of small screens such as smartphones, tablet and laptops has challenged the big TV screens which has been the massive TV industry's traditional channel to audience and revenue. But what is a threat to some may be opportunities to others and both Wired and The Guardian are moving towards video in order to utilise the opportunities. Richard Kastelein will take us on a tour through the changes currently taking place in the TV industry and draw parallels to publishing to see what we can learn.

 

- Richard Kastelein, Entrepreneur, Innovation Catalyst, Writer, Publisher, Speaker, Bricoleur, TEDxster

 

...more interesting topics such as social community engagement, and more speakers to be announced soon.

 

17.00 - 17.15 Summary and conclusion

 

17.15 - 18.00 Catch up and drinks before dinner

 

18.00 - 22.00 Evening Dinner and networking

 

Get inspiration from the SEPM in 2013 and 2012:

 

News
Mar 12, 2019

Will we see you at London Book Fair 2019?


Mar 07, 2019

In these times of constant innovation, how do you maintain good relations with your stakeholders? Meet us at London Book Fair 2019 and find out how.


Feb 28, 2019

How are you handling the digital challenges in publishing? Are you taking advantage of new business areas in the market?


Jan 22, 2019

New year, new solution? Simplify complex contracts and royalty calculations with our solutions and be in control of your assets!


Jan 18, 2019

With Schilling's CRR solution and Author Portal you can manage and improve your author relations, while saving time and money!


Jan 11, 2019

Meet us at NOT 2019 and hear more about Schilling's Author Portal and our other solutions!


Dec 19, 2018

From all of us here at Schilling we wish you and your colleagues a merry Christmas and a happy new year! Please not that our office is closed from 24 to 26 December and from 31 December to 1 January. We look forward to seeing you in 2019.


Oct 08, 2018

Does maintaining good author relations take up too much of your time? Meet us at Frankfurt Book Fair on 10-14 October 2018 and hear more!
 


Sep 18, 2018

How do you improve your author relations? Meet us at Göteborg Book Fair 27-30 September 2018 and here more!


May 16, 2018

How is technology really changing the playing field?
Listen to the interview with Thomas Terney about artificial intelligence and robotics here.


May 02, 2018

"Publishers face two big challenges. One is structural and one is technology-based".
Listen to the interview with Mads Holmen here.


Apr 25, 2018

Blockchain allows us to timestamp information that can be used in a database. Listen to the interview with Deanna Macdonald.


Apr 18, 2018

What does the future of human life look like with the use of emerging technologies?

Listen to the interview with Britt Wray, Author and Media host.


Apr 11, 2018

"The problem with the publishing industry is that it is very path-dependent. They do what they've always done!"

Listen to the interview with SEPM17 moderator, Alexander Avanth.

 


Feb 27, 2018

"We need to redesign classrooms, so children can take ownership of their own learning using online and offline tools". Hear the interview with Aditya Prakash here


Feb 15, 2018

How does your business work hand in hand with technology? Listen to the interview from SEPM17 with Adam Lowe, founder of an immersive storytelling platform that uses different multimedia.


Dec 13, 2017

Schilling wishes you and your colleagues a merry Christmas and a happy new year! We are closed from 24-26 December and from 31 December to 1 January.


Nov 30, 2017

A huge THANK YOU to all who participated at the Scandinavian Executive Publishing Meeting 2017!


Nov 21, 2017

How will our children use technology in the future to learn and play at school? Join us at #SEPM17 and hear one of the new exponential mindsetters in the publishing industry, Aditya Prakash, introduce Skidos Labs – an award-winning creator of children's educational apps.


Nov 15, 2017

Who among the new industry-changing mindsetters should publishers pay attention to? Hear Adam Lowe, co-founder of ‘unrd', inspire us at #SEPM17 with his stories through text messages and multimedia in real time.